to understand the how and why of automatic influence. It has been some time since the first edition of Influence was published. Robert B. Cialdini Ph.D / vii. Transcript of INVLOED, CIALDINI. INVLOED NATUURLIJKE BEÏNVLOEDER? R. Cialdini PITCH! 6 Principes: erigheid teit ment 4. Dr Robert Cialdini, the leading expert on Influence and Persuasion presents a simple quiz that can help you understand your ability to recognize influence and .
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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Influence by Robert B. The Psychology of Persuasion by Robert B. Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.
Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act ciapdini a driving force for your success.
Paperbackpages. Published December 26th by HarperBusiness first published Invlod 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Influenceplease sign up. Just out of curiosity what what your reason for reading cialldini book?
And secondly, has what you learned helped you make sales or win business? Any feedback would be greatly appreciated! Elizabeth I read this book for pleasure. Psychology and consumer behavior is incredibility fascinating to me. Inlvoed done really well in sales and still saw this …more I read this book for pleasure. I’ve done really well in sales and still saw this book as an asset!
It’s written in a conversational tone on purpose I’m sureand the examples are spot on! Anyways, it was the 1 recommended book on Amazon in consumer behavior. I’m curious to know if anyone would recommend a better book. Bottom line, I think everyone should read this book to be aware of these techniques.
Applying some of these theories well enough could be dangerous…seriously.
Influence: The Psychology of Persuasion by Robert B. Cialdini
This book inlvoed originally published in the s. Is there follow-up research on this topic influence? The book ends by eluding to how technology the personal computer is pushing us to make decisions even faster. Is there newer research about how computers and more importantly social media applications are used in influencing us; how is technology used to influence us, by exploiters and non-exploiters alike?
Bill Yeadon Well after all these years Cialdini has written a follow up Yes not included. Pre-suasion can be considered a continuation but it is really about how …more Well after all these years Cialdini has written a follow up Yes not included. Infloed can be considered a continuation but it is really about how to set up the persuasion with particular questions that prime the person.
It is a great book but as I think Influence may be one of the best books ever written I can’t fialdini it in the same category. See all 8 questions about Influence….
Lists with This Book. Nov 20, Sundeep rated it it was amazing.
It can only be very, very strongly recommended. Hobgoblins of the Mind 4 Social Proof: Truths Are Us 5 Liking: The Friendly Thief 6 Authority: Directed Deference ccialdini Scarcity: The Rule of the Few Notes: During the Korean war, the Chinese got American soldiers to make public commitments of various things.
Then they made those commitments even more public, which the American soldiers had cialdinl stand by to be consistent. That consistency then led them cialddini a path of minor forms of collaboration — without them really thinking about it as such.
Bearers of good news get treated well, and bad news get treated poorly. Titles and clothing do this. This plays to a second point: A cookie is more attractive if there are two of them than if there are 10 of them.
INVLOED, CIALDINI by Appi el mhassani on Prezi
Always as yourself when something is scarce: Plus, if you saw that ivnloed number went from 10 to 2, you want it invlodd more.
View all 10 comments. Another one of those business books where it’s a good read if you haven’t read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they’ll rephrase it.
If you haven’t ever thought much about the influence of the way you talk to people and vice versa I’m sure this can be very eye opening. If you’re pretty self aware or have contemplated h Another one of those business books where it’s a good read if you haven’t read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they’ll rephrase it.
If you’re pretty self aware or have contemplated how difference in you behavior can affect that of others then you’re going to just find most of the things in these books to be obvious.
View all 8 comments. Sep 02, Gina Grone rated it liked it. I don’t understand why so many people rated this book so highly. Society shapes our choices.
Influence: The Psychology of Persuasion
Our choices are influenced by the people around us. There are countless examples of one’s choices being swayed by his or her peers.
The third to sixth weapons were just plain obvious. The amount of times that he used “click, whirr” to illustrate the metaphor or playing a tape in our heads to produce automatic action made me cialdiin to scream!
Also, cassette tapes were out of style by the time I was in high school Just call cialxini “influencers” or something less vomit-inducing, buddy. He should have just done a reprint with a new foreword or something, because the result of the update is a total failure. A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now.
To be fair, some of the conclusions drawn and the research presented were very interesting. But the feel of the writing was so juvenile and repetitive that I can’t recommend this book to anyone. I’m sure there are much better books on the topic.
May 27, Shishir rated it liked it. Six “weapons of influence” 1 Reciprocation – People tend to return a cialsini. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethopia in Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement.
For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic.
See conformity, and the Asch conformity experiments. Cialdini cites incidents, such as the Milgram experiments in the early s and the My Lai massacre.
Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.
For example, saying offers are available for a “limited time only” encourages sales. View all 4 comments. Jan 26, Jerry rated it really liked it. I put this book under “dangerous knowledge. I see this stuff abused all the time, to spin democracies to go ciakdini war, to sell us products and services we cia,dini really need and much, much more. I’ve been wanting to start an ethics institute around this topic. View all 3 comments.