Integrated Marketing Communications is an exciting European based text their field, David Pickton and Amanda Broderick have created a comprehensive and. Integrated Marketing Communications 2nd edition continues to provide a Visit the Companion Website at www to find additional valuable. Integrated Marketing Communications. David Pickton, De Montfort University. Amanda Broderick, Aston University. © |Pearson | Out of print. Share this.
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Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications.
Unlike many marketing communications texts, Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts makreting their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook.
The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. Pearson intefrated special pricing when you package your text with other student resources. If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. We don’t recognize your username or password.
Integrated Marketing Communications
The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign inntegrated in should you need to download more resources. If You’re an Educator Additional order info.
If You’re a Student Additional order info. Overview Contents Order Overview. Table of Contents I.
What Is Marketing Communications? The Development of Integrated Marketing Communications.
Integrated Marketing Communications – David Pickton, Amanda Broderick – Google Books
The Changing Marketing Communications Environment. International Context of Marketing Communications.
Creating Shared Meaning in Marketing Communications. Organisational Implications of Integrated Marketing Communications.
Integrated marketing communications / David Pickton, Amanda Broderick – Details – Trove
Analysis for Marketing Communications Decision Making. Setting Objectives—Determining Maeketing and Tactics. Sign In We’re sorry! Username Password Forgot your username or password? Sign Up Already have an access code? Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
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